Challenge: Construction sites are notoriously inefficient because they face many unique challenges, including outdated methods for tracking workers’ time. Penta Technologies, a trusted software developer in the industry for 35-years, had the solution, but could they get stubborn executives and field managers to listen?

Solution: We combined iconography that explains what the product does – a clock – with iconography about who the product is for – hard hats, buzz saws, and circuits.

We called it “STRUXI” (Latin for “to build”) and offset the symbol into a subtle “S.” With the tagline “Software Built for Hard Work,” a time tracker that actually works for construction sites entered the world.

Brand Identity Package

Decorative Lines

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