Nutraceutical manufacturer Integrative Therapeutics came to us looking to grow and engage their practitioner customer base. To do this, we would need to get physicians excited — for real — about choosing Integrative supplements. On top of that, in order for any campaign to be truly successful, marketing and sales needed to work in close unison — easier said than done, as most B2B marketers know.
Our teams collaborated directly with the salespeople who could give us practitioner insights from the ground floor. We uncovered their need to continuously improve their craft, seeing that physicians rely heavily on evidence-based research. Through our work with the sales team, we gained an even deeper insight: their physician prospects struggle to translate the research to patients.
We partnered with leading doctors to develop the ultimate integrated resource: The Integrative Quarterly. “The IQ” is an industry report featuring news and trends tailored to inform medical professionals, with insights from industry leaders, clinical studies and supplement information.
The IQ provided Grade A collateral for the sales team and a treasure trove of marketing content.
– Amanda Arendt
Marketing Director, Integrative Therapeutics