Harley-Davidson is more than an iconic motorcycle or brand. It’s a time-honored lifestyle that’s been embraced for more than 100 years. Harley-Davidson University challenged us to capture this sentiment in a video that would get dealers all over the world excited about their training and leadership services – while also celebrating their 100th anniversary of making motorcycle dreams come true.


We set out to capture the mission and essence of Harley-Davidson University through the years by combining classic historical footage and tactful motion graphics. In doing so, we brought their legacy, their capabilities and their prosperous future to life.


When presented at the 2017 national dealer show, emotions ran high. The video ignited a renewed interest in the mission of Harley-Davidson University and rekindled that Harley-Davidson passion among those that are closest to the brand.

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