Milwaukee’s first modern food hall took over space formerly occupied by Oriental Drugs—an iconic pharmacy, diner and “crossroads” for the city’s diverse downtown residents, artists and businesspeople.

Our branding strategy was to capture the spirit of a place where the unique people and palates of Milwaukee intersect. Using the unique shape of the (six-cornered) intersection as inspiration, we incorporated elements of the space’s modern design, including the dot-tile textures.

The restaurant opened to rave reviews and more diners discover—or rather re-discover—this gem every week, returning the corner to its former melting pot glory.

Decorative Lines

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