“Is this a strategy or a tactic?”

We live in a day and age that calls upon businesses to do everything. You have to post on Facebook, Instagram, LinkedIn, Twitter—and make sure you have ads up on Google, Instagram, Facebook, Taboola—the list goes on and on. And I’m here to tell you, as a strategist, when everyone is asking for every platform in the book, you need to take a deep breath and ask everyone’s favorite question – but, why?

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