In a year where health care matters more than ever, SRH is proud to be part of the marketing and advertising efforts of several distinguished healthcare organizations. We submitted 14 examples of our work in this area to the national Healthcare Advertising Awards and were pleased to be recognized with 11 wins.
In the category of Health Promotion Program, we took home Gold for the Children’s Wisconsin “Shine Through” Campaign. “Shine Through” also won Gold for Logo/Letterhead Design and Silver for Digital Video Ad-Less than 2 minutes. We were also awarded Gold in the category of Imprinted Materials for a Donor Thank You Mailer we created for Children’s Wisconsin.
Our work with Dean Health Plan resulted in four Awards. Our “Benefits Hero” Group Campaign took Silver for Magazine Advertising-Single and Radio Advertising-Single, while our “A Plan for Every Moment” Brand Campaign won Merit Awards for Integrated Marketing Campaign and Television Advertising-Single.
We earned two Merit Awards for our WellFirst Health Medicare campaign “Plans That Treat You Like #1,” one for Integrated Marketing Campaign and one for Outdoor.
And our Brand Anthem Video for Integrative Therapeutics, LLC won a Merit Award for Digital Video Ad-Less than 2 minutes.
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare marketing and advertising award competition in the country. Over 4,400 entries were received, making this year’s Awards even more competitive. Prizes are awarded to entrants whose programs and materials display exceptional quality, design, creativity and overall impact.
Judges consist of a national panel of healthcare marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Healthcare Marketing Report.